What a shadowban is
A shadowban hides your content sitewide without telling you. Unlike a subreddit ban, there is no message — your posts simply do not appear to others. Many marketers discover it weeks later, after wondering why engagement vanished. Prevention matters far more than appeals.
The common triggers
In 2026 the recurring shadowban triggers are: brand-new accounts posting links or high volume, rapid posting at bot-like intervals, repeatedly linking the same domain, identical content across subreddits, multiple accounts associated with one operator, and traffic from flagged VPNs, proxies, or IPs. Almost every trigger is a pattern, not a single post.
Shadowban vs subreddit ban vs account suspension
It helps to know which problem you actually have, because the fix differs. A subreddit ban affects one community only — you usually get a modmail notice, your content is fine elsewhere, and you appeal to that subreddit’s moderators. A sitewide shadowban is silent and global: no notice, content invisible everywhere, and it is typically applied automatically by the spam system. An account suspension is the most severe — Reddit explicitly tells you the account is suspended, temporarily or permanently, and it follows a clear policy violation. Misdiagnosing a single-subreddit removal as a sitewide shadowban sends people into a panic (and sometimes into ban-evading second accounts) when a polite modmail would have fixed it. Identify which one you are facing before you react.
How to stay healthy
Age your account with genuine activity before promoting. Vary your contributions. Space posts naturally — humans don’t post every five minutes. Never run multiple accounts to push the same thing. And operate from your normal connection, not a proxy. The throughline: behave like a person, because the filters are built to catch behaviour that isn’t.