Brand
The FounderReply logo
An uneven blob with a knocked-out F, and the word beside it. Take what you need — everything here is free to use when you write about or link to FounderReply, and you do not have to ask first.
- Formats
- SVG and PNG, transparent
- Wordmark
- Plus Jakarta Sans Bold
- Colour
- One gradient, three stops
- Press
- hello@founderreply.com
The logo
Start with this one
The horizontal lockup, on the ground it belongs on. Vector unless you cannot use vector — the PNGs are here for the places that still refuse an SVG.
Variations
Every version of the logo
Pick the one that fits the space. The mark never changes colour — the gradient is the identity — so what varies between these is the wordmark's ink and how the two are arranged.
Construction
Four corners, four different radii
The mark is not a squircle. It is drawn on a 32-unit grid with a different radius at every corner — 10, 7, 9, 8, clockwise from the top left — and that unevenness is the whole reason it reads as drawn rather than generated. The F is knocked out of the blob's own box, not centred on the canvas.
Clear space
Half the mark’s height on every side. Nothing goes inside the hatching — not a caption, not another logo.
Minimum size
Below those the F closes up and the wordmark stops being readable. If the space is smaller, use the mark on its own rather than shrinking the lockup.
Colour
One gradient, one ink
A single linear gradient runs top-left to bottom-right through three stops, and the wordmark is set in one near-black. There is no flat-colour version and no one-colour version: a flattened mark is a different logo. Click a swatch to copy it.
Typeface
Plus Jakarta Sans
Bold, at -0.025em tracking. It is free on Google Fonts, and the whole site is set in it alongside Inter for body copy and Newsreader for editorial headings. The downloadable lockups have the letters converted to outlines, so they render correctly on a machine that has never had the font installed.
Usage
Please don’t
Four ways to break a mark whose whole character is the gradient and the uneven corners. Everything not shown here is fine, and does not need our permission.
The name
Write FounderReply— one word, capital F, capital R. Not “Founder Reply”, “FounderReply.com” or “Founderreply”.
Anything else
A size that is not here, a co-branded lockup, or a use that would read as an endorsement — write to hello@founderreply.com. Everything else on this page you can simply use.
Ready when you are
Writing about us?
Take the files above, and tell us where it runs — we will link to it.
Press and partnership questions go to the same address.