Finding the threads where you're a real answer
You search the subreddits your buyers live in, open twenty threads and close eighteen. The two left are questions your product genuinely answers, asked by someone who is still waiting on a reply.
On Reddit
Reddit marketing automation with a human on every reply
FounderReply automates the finding-and-drafting half of Reddit marketing, not the posting half. It searches Reddit through the official API, drafts a comment in your voice, and holds it in an approval queue. Nothing goes out until you release it, and it posts from your own OAuth-connected account rather than a rented one.
- Acts on the Reddit account you already own — connected with OAuth 2.0 (code + refresh), and revocable by you without touching us.
- Finds the Reddit threads where you are a genuine answer, and brings the parent in with the draft so you approve a reply in context.
- Every draft lands in one queue. What leaves it unattended is whatever you set, per action, and it starts where Reddit’s own rules put it.
Approved
On Reddit
What you're already doing on Reddit
Reddit rewards founders who turn up like people. In practice that means reading threads, writing the answer nobody else bothered to write, and coming back next week — an hour at a time, between everything else you own.
Writing the reply that doesn't read as an ad
You answer the question first, in your own words, and say the product is yours when you mention it. The comment has to be worth reading on its own. That is the whole price of admission here.
Coming back week after week
One good comment makes a good week. What compounds is the account behind it — history in the subreddits you care about, replies to the people who answered you, a username the regulars start to recognise.
Reddit, as it looks
Every Reddit surface, working
The thread, the reply and the message — drawn as Reddit draws them, with the agent's draft arriving in each one. What you see here is what lands in your approval queue.
Drafted
In the thread
A comment with the whole thread behind it
Every draft arrives attached to the chain that prompted it: the post, the comment above it, the indent it will sit at. You approve a comment in context, the way a reader will meet it.
Replied
Reply to a comment
An answer to the person, not to the room
The agent replies to the comment itself, with the parent quoted above the composer. You read the draft against what it answers, release it, and it lands one indent under their name.
Sent
In chat
The chat that carries on from the thread
When someone reads your comment and asks for detail, the agent drafts the follow-up in Reddit chat under your username. You send it, and the conversation stays in one place.
The case
Why founders need to be on Reddit
Reddit is a search engine that people talk in. The thread answering "best tool for X" was written three years ago, sits near the top of Google today, and is still collecting readers who are ready to buy something. Being in that thread is the whole game.
Ranks in Google
Threads outrank the vendor pages
Search a category and Reddit comes back above the companies selling in it, because people trust a room of users over a landing page. A comment you write today sits in that result for years, answering the question long after a campaign would have stopped spending.
Buyer intent
People ask for your category by name
"What is everyone using for X?" is a purchase question asked in public, with the team size, the budget and the constraints attached. Reddit is the room where your buyer describes the problem in their own words before anyone has sold to them.
Useful beats polished
A good answer wins the room
Reddit reads the comment, not the brand behind it. The person who explains how the thing actually works, and says plainly that it is theirs, gets further than a campaign does — which puts the founder who built it at the advantage for once.
Compounds
Someone is answering that thread
Every one of those questions gets a reply. When it comes from a competitor, their name becomes the answer for everyone who finds the thread later, and that thread keeps being found. Showing up puts your answer where the decision is actually made.
Getting connected
How connecting Reddit works
Four steps, and the second one is the only place you do anything. The credential below is the literal artefact the connect flow uses — not a marketing paraphrase of it.
- 1
Start from the Reddit account you already have
FounderReply acts on the account you sign in with, under a connection you authorise yourself and can withdraw again from Reddit whenever you like. It never makes an account of its own.
- 2
Hand over exactly one credential — OAuth 2.0 (code + refresh)
You authorise FounderReply from your own Reddit account, and you can revoke it from Reddit’s authorised-applications page without touching us.
Scopes requestedlib/connectors/reddit.ts identity submit read privatemessages history edit - 3
The agent reads before it writes
Discovery runs on that connection: it finds the Reddit threads where you are a genuine answer and pulls the parent in with the draft, so you are approving a reply in context rather than a sentence with no thread attached. Reading is never gated.
- 4
You set the dial, per action
Each action on Reddit has its own level, and you can move any of them — including past where Reddit’s own rules sit, once FounderReply has named the rule you are crossing and the account risk. Your setting is the one that applies, and every change is logged as yours.
Out of the box
What may run unattended on Reddit
One setting decides whether an action happens by itself: your own level for it, per network. Every action ships at what Reddit's own rules allow, and you can move any of it — including past that line, once you have been told which rule it crosses. Read from the connector's capability flags and lib/autonomy.ts at render time.
| You start at | Reddit’s own rules | |
|---|---|---|
| Publish your own postOriginal content from your connected account | Waits for your approval | Waits for your approval |
| Reply on your own postsAnswering comments left on your content | Waits for your approval | Waits for your approval |
| Direct messagePrivate messages to a person | Waits for your approval | Waits for your approval |
| Comment on someone else’s postThe highest-risk action on every platform | Off by default | Off by default |
Reddit’s Responsible Builder Policy and Data API Terms restrict automated posting, and treat bulk automated promotional commenting as spam. So every Reddit action starts held for your approval, and commenting on other people’s threads starts switched off. Both are dials you can move — you will be told which rule it crosses before you do.
The room
Where founders actually get found on Reddit
Reddit is a search surface before it is a social network. The thread that answers "best tool for X" was written years ago, ranks in Google today, and is still collecting readers — which is why a single well-placed comment on Reddit outlives a week of posting elsewhere. The work is not volume; it is finding the handful of threads where your product is the honest answer to a question someone already asked.
Reddit polices self-promotion harder than any other platform on this list, and it polices it socially — moderators and readers check post history before they check your link. The rules that keep an account healthy are the same rules that make a comment worth reading.
What good participation looks like on Reddit
- Answer the question first. Mention the product only where it is genuinely the answer, and say that it is yours.
- One useful comment beats ten thread drops. Comment volume is what pattern-matches to spam.
- Read the subreddit rule on self-promotion before you reply — several ban links outright, and the rule differs per community.
- Build history where you have context. A new account replying to strangers is the shape that gets shadowbanned.
The gate
On Reddit, you are the one who decides.
Reddit is reached with OAuth 2.0 (code + refresh), on the account you connected. The agent reads freely, drafts in your voice, and stops at your queue — and whether a given action keeps stopping is a dial you own, per action.
- Acts on the Reddit account you connected, under a credential you can withdraw from Reddit’s own settings.
- Shows you the thread a draft answers, before you approve it.
- Starts every action where Reddit’s own rules put it.
- Names the rule you are crossing, and the account risk, before it saves a looser dial — and records the change as yours.
FAQ
Reddit, answered plainly
Not unless you ask it to. Posts, replies and DMs start held for your approval and commenting on strangers’ threads starts off, because that is what Reddit’s own API terms ask for. You can raise any of them, and FounderReply names the rule you are crossing and the account risk before it saves the change.
Yours. You connect your own Reddit account over OAuth and every comment, post and message goes out under that username. There is no managed account, no aged-account pool, and no shared identity. Revoke the authorisation from Reddit’s app settings and the agent immediately loses access.
Six scopes: identity to read who you are, submit to create posts, read for search and thread context, privatemessages for the inbox, history to read your own submissions, and edit to correct one. There is no moderator scope and no scope covering other people’s accounts.
Nothing posts without you approving it, so the agent cannot outrun your judgement. The account risk on Reddit comes from what gets said and how often, not from the API — which is why the defaults start where they do, the drafts are shown in context, and the guide below covers the rules that actually get accounts removed.
Every plan, including Free. Free connects one account and is limited to drafted replies; publishing original posts is a paid feature. Reddit costs us nothing per customer, so it is never the platform behind an upgrade prompt.
Keep reading
X automationWhat the agent does on XRead Lemmy automationWhat the agent does on LemmyRead Discourse automationWhat the agent does on DiscourseRead Reddit marketing without getting bannedGuide — the platform rules behind the defaultsRead The social agentDiscovery, drafting and the approval queue in one placeRead Reddit, subreddit by subredditThe deeper Reddit cluster: promotion rules per communityRead
Ready when you are
Connect Reddit and read the first drafts.
The free plan connects one account, and nothing is published to Reddit until you release it.
Free to start · Approval on by default · No card required