FounderReply

On X

X marketing automation inside X’s own automation rules

FounderReply drafts X posts and replies and holds them for approval before anything sends from your connected account. X is Pro-only and bring-your-own-credentials: you register your own X developer app, so the API tier, the rate limits and the spend stay yours rather than being pooled across customers.

  • Acts on the X account you already own — connected with OAuth 2.0 + PKCE, and revocable by you without touching us.
  • Finds the X threads where you are a genuine answer, and brings the parent in with the draft so you approve a reply in context.
  • Every draft lands in one queue. What leaves it unattended is whatever you set, per action, and it starts where X’s own rules put it.
Drafted
A founder in your niche· 2hSpent the week ripping out our ownonboarding. Three screens down to one.14638392.1K@yourteam· nowWe cut the same two steps — activationmoved in a week. Happy to share numbers.Drafted for your approvalPost

On X

What you’re already doing on X

X work is a habit, not a campaign. You read the timeline, you find the two posts worth a real answer, you write something specific under them, and you come back and do it again tomorrow.

Finding the posts worth answering

Scrolling for the threads where your experience is the answer: the launch post, the “what are you using for this?” question, the founder describing the problem you solved last year. A handful of them are worth your time.

Writing a reply with a point in it

A reply that earns a click has a number, a decision or a scar in it. That takes a few minutes of thinking per post, and the good version reads like you typed it between two meetings.

Showing up again tomorrow

X pays attention to accounts that keep turning up. Five replies a day for a month builds a name in your niche; five replies in one afternoon and then silence builds nothing. The work is the frequency.

READS THE THREADSYOUR AGENT DRAFTSYOU APPROVE, IT GOES OUT

X, as it looks

Every X surface, working

The thread, the reply and the message — drawn as X draws them, with the agent's draft arriving in each one. What you see here is what lands in your approval queue.

Posted
A founder in your niche· 3hWhat are you all using to stop supportreplies from piling up?2311A reader in the thread· 2hSame problem here. It’s the triage,not the typing.@yourteam· nowWe route every new thread to one ownerin the first hour. That cleared the queue.

In the thread

Your reply lands inside the conversation

A thread is a room that is already full. Your reply joins it in sequence, under the post and the replies it answers, so it reads as part of the conversation rather than an interruption.

Replied
A founder in your niche· 1hDoes anyone else think first-weekretention is really an onboarding problem?4523Replying to the post abovePost your replyOurs was. We cut onboarding to onescreen and week-one retention moved.Everyone can replyPostYou approve, then it sends

Under someone else’s post

The reply composer, already filled in

The post being answered stays on screen while the draft is written into the composer. You read both together, press Post, and the reply count moves.

Sent
A founder in your nicheDirect messageSaw your reply in that thread —how did you measure it?Week-one retention, same cohort.Sending it over now.SentStart a new message

In the DMs

A direct message, in your own voice

When a conversation moves to DMs, the reply is drafted there too, in the same thread and the same voice, and goes out once you say so.

The case

Why founders need to be on X

X is the open room where operators, investors and press read in public. A founder who posts there is findable by people who reach you through a thread instead of an inbox, and the conversation about your category is running there today.

Where your buyers read

The people you want are already scrolling

Operators, investors and journalists keep X open during the working day. A post that lands in the right replies gets read by the person who signs the contract and by the person who writes about you, in the same hour.

Replies out-reach posts

A reply borrows an audience

Your own post reaches the people who follow you. A reply under a post with traction reaches everyone reading that post, which on X is the fastest route from zero followers to a room full of your exact buyers.

Earned, not bought

Consistency is the distribution

X distribution is compounding attention: the same handle showing up under the same kind of thread, week after week, until people recognise the name. That is a schedule problem rather than a budget problem, which is why a small company can win it.

Your category is there

The founders you benchmark are posting

Open the search for your category and you will find the competitors, the build-in-public threads and the buying questions, all timestamped this week. Being in those conversations is table stakes for a founder-led company, and the seat is free.

Getting connected

How connecting X works

Four steps, and the second one is the only place you do anything. The credential below is the literal artefact the connect flow uses — not a marketing paraphrase of it.

  1. 1

    Start from the X account you already have

    FounderReply acts on the account you sign in with, under a connection you authorise yourself and can withdraw again from X whenever you like. It never makes an account of its own.

  2. 2

    Hand over exactly one credential — OAuth 2.0 + PKCE

    Authorisation happens against your own X app with PKCE, and the offline.access scope is what supplies a refresh token so the connection survives without you re-authorising.

    Scopes requestedlib/connectors/x.ts
    tweet.read tweet.write users.read dm.read dm.write like.write offline.access
  3. 3

    The agent reads before it writes

    Discovery runs on that connection: it finds the X threads where you are a genuine answer and pulls the parent in with the draft, so you are approving a reply in context rather than a sentence with no thread attached. Reading is never gated.

  4. 4

    You set the dial, per action

    Each action on X has its own level, and you can move any of them — including past where X’s own rules sit, once FounderReply has named the rule you are crossing and the account risk. Your setting is the one that applies, and every change is logged as yours.

Out of the box

What may run unattended on X

One setting decides whether an action happens by itself: your own level for it, per network. Every action ships at what X's own rules allow, and you can move any of it — including past that line, once you have been told which rule it crosses. Read from the connector's capability flags and lib/autonomy.ts at render time.

You start atX’s own rules
Publish your own postOriginal content from your connected accountWaits for your approvalRuns automatically
Reply on your own postsAnswering comments left on your contentWaits for your approvalRuns automatically
Direct messagePrivate messages to a personWaits for your approvalWaits for your approval
Comment on someone else’s postThe highest-risk action on every platformOff by defaultWaits for your approval

X’s Automation Rules permit automated posting of your own content but prohibit bulk automated replies and unsolicited automated DMs. Own-content posting and replies on your own posts therefore start unattended; DMs and comments on other people’s posts start held for a human.

The room

Where the reply is the unit of distribution

X is where product launches, build-in-public threads and "what are you using for X?" questions happen in the open, and where a good reply is more visible than a post. The people you want are already in someone else’s replies. That makes X the platform where drafting speed matters most and where a badly judged automated reply is punished fastest.

X’s spam policy is written around patterns rather than intent: identical replies at volume, unsolicited DMs, and reply-guy behaviour on accounts you have no relationship with. Everything that keeps you inside the rules also happens to be what makes a reply land.

What good participation looks like on X

  • Reply because you have something specific to add, not because the post has reach.
  • Never run the same reply across many threads — near-duplicate replies are the clearest spam signal X has.
  • Do not cold-DM. Automated unsolicited DMs are explicitly prohibited, which is why every DM starts held for review.
  • Post your own content on a schedule you would keep by hand; automation should remove the typing, not raise the volume.

The gate

On X, you are the one who decides.

X is reached with OAuth 2.0 + PKCE, on the account you connected. The agent reads freely, drafts in your voice, and stops at your queue — and whether a given action keeps stopping is a dial you own, per action.

  • Acts on the X account you connected, under a credential you can withdraw from X’s own settings.
  • Shows you the thread a draft answers, before you approve it.
  • Starts every action where X’s own rules put it.
  • Names the rule you are crossing, and the account risk, before it saves a looser dial — and records the change as yours.

FAQ

X, answered plainly

Not per se. X permits automated posting of your own content and prohibits bulk automated replies and unsolicited automated DMs. FounderReply encodes that split directly: posting and replying on your own account may run automatically, while DMs and comments on other people’s posts always wait for a human.
Because X charges for API access by app, not by user, and its automation rules bind the app owner. Running every customer through one shared app would pool both the cost and the risk. Your own app keeps your rate limits, your tier and your compliance record yours.
Pro. The connect endpoint checks the tier before it checks anything else and refuses X on Free and Starter, then refuses again if the workspace has not stored its own X client credentials. Every other platform is available from the Free plan.
It drafts them and holds them. DMs on X start at human approval and we leave them there, because unsolicited automated DMs are the single behaviour X’s spam policy names most explicitly. The dial is still yours — raising it says so in as many words first.

Ready when you are

Connect X and read the first drafts.

The free plan connects one account, and nothing is published to X until you release it.

Free to start · Approval on by default · No card required