Keeping the Page alive
A post every few days so the Page reads as open for business: what changed this week, what is back in stock, one photo. The work is small, and the gap shows the moment you skip it.
On Facebook
Facebook Page automation on a Page you already manage
FounderReply acts as a Facebook Page you manage, holding that Page’s access token rather than a personal one. It publishes Page posts, drafts replies to the comments left on them, and answers Messenger inside Meta’s 24-hour window. Page publishing and your own comment threads run unattended; every message waits for a human.
- Acts on the Facebook account you already own — connected with Facebook Login for Business, and revocable by you without touching us.
- Finds the Facebook threads where you are a genuine answer, and brings the parent in with the draft so you approve a reply in context.
- Every draft lands in one queue. What leaves it unattended is whatever you set, per action, and it starts where Facebook’s own rules put it.
Posted
On Facebook
What you’re already doing on Facebook
None of this is marketing work. It is the half hour that keeps your Page looking like a business someone can buy from — written between other jobs, on a phone, usually late.
Answering the comments and the messages
Someone asks your opening hours under a post. Someone else messages the Page about a delivery. Both expect an answer today, and both are reading your reply speed as a sign of how you run things.
Being in the groups
The local group, the trade group, the one where your buyers swap recommendations. You read them, you answer the questions you actually know the answer to, and people slowly learn your Page exists.
Facebook, as it looks
Every Facebook surface, working
The thread, the reply and the message — drawn as Facebook draws them, with the agent's draft arriving in each one. What you see here is what lands in your approval queue.
Published
In the composer
Publishing to your Page
The draft is written for your Page and shown to you first. You approve it, it posts, and the reactions start arriving on the published version.
Replied
In the comments
Answering a comment on your post
Someone asks a real question under your post. The reply lands indented beneath their comment, in your Page’s name, with the answer they came for.
Sent
In the inbox
Answering Messenger while they are still there
A Messenger question is a buyer leaning in. Your answer goes out in your Page’s voice, in the same minute, and the thread keeps moving.
The case
Why founders need to be on Facebook
Facebook is where a lot of buying still starts. Someone hears your name, searches it, and lands on your Page before they ever see your site. What they find there decides whether they message you or close the tab.
The default trust check
The Page is where people confirm you are real
For local, consumer and small-business buyers, the Page is the check: recent posts, answered comments, a photo from this month, an address that matches. A current Page settles the question in about ten seconds.
Groups are the market
Whole categories still ask in groups
Trades, local services, hobbies, parenting, regional business — those categories moved into groups and stayed there. That is where the recommendation questions get asked, and being a familiar name in the thread beats any ad slot.
The inbox is the deal
Messages are inbound sales
A Facebook message is rarely a browse. It is a price question, an availability question, a can-you-do-this-by-Friday question — a buyer already leaning in. Answering while they are still reading is most of the sale.
A Page with a pulse
Recency does the talking
A Page with something from this week reads as a working business. One whose last post is from two summers ago answers a question you would rather it did not. Keeping it current is the cheapest signal you own.
Getting connected
How connecting Facebook works
Four steps, and the second one is the only place you do anything. The credential below is the literal artefact the connect flow uses — not a marketing paraphrase of it.
- 1
Start from the Facebook account you already have
FounderReply acts on the account you sign in with, under a connection you authorise yourself and can withdraw again from Facebook whenever you like. It never makes an account of its own.
- 2
Hand over exactly one credential — Facebook Login for Business
You authorise the Pages you manage, and the connector stores a Page access token rather than a personal one.
Scopes requestedlib/connectors/facebook.ts pages_show_list pages_manage_posts pages_read_engagement pages_manage_engagement pages_messaging business_management - 3
The agent reads before it writes
Discovery runs on that connection: it finds the Facebook threads where you are a genuine answer and pulls the parent in with the draft, so you are approving a reply in context rather than a sentence with no thread attached. Reading is never gated.
- 4
You set the dial, per action
Each action on Facebook has its own level, and you can move any of them — including past where Facebook’s own rules sit, once FounderReply has named the rule you are crossing and the account risk. Your setting is the one that applies, and every change is logged as yours.
Out of the box
What may run unattended on Facebook
One setting decides whether an action happens by itself: your own level for it, per network. Every action ships at what Facebook's own rules allow, and you can move any of it — including past that line, once you have been told which rule it crosses. Read from the connector's capability flags and lib/autonomy.ts at render time.
| You start at | Facebook’s own rules | |
|---|---|---|
| Publish your own postOriginal content from your connected account | Waits for your approval | Runs automatically |
| Reply on your own postsAnswering comments left on your content | Waits for your approval | Runs automatically |
| Direct messagePrivate messages to a person | Waits for your approval | Waits for your approval |
Meta’s platform terms permit automated publishing of your own content but treat auto-messaging on other accounts as engagement automation. Page publishing and replies on your own posts start unattended; Messenger replies start held for a human.
The room
Pages, Groups, and the inbox behind them
Facebook still carries the local and interest-community half of the internet, and for a lot of small businesses the Page inbox is the actual sales channel. The API reflects that: your Page, your comment threads and the inbox behind them are the surface, and that is exactly where this connector works.
Meta’s platform terms allow automated publishing of your own content and treat automated interaction with other accounts as engagement automation. On a Page, that means the compliant surface is your own posts, your own comment threads, and inbound messages.
What good participation looks like on Facebook
- Publish and answer on your own Page; do not automate anything on other Pages or in Groups.
- Reply inside the 24-hour Messenger window and design flows that never need to reach outside it.
- Do not automate reactions, follows or comments on other accounts.
- Keep Page replies specific — Meta’s spam signals key off repetition as much as content.
The gate
On Facebook, you are the one who decides.
Facebook is reached with Facebook Login for Business, on the account you connected. The agent reads freely, drafts in your voice, and stops at your queue — and whether a given action keeps stopping is a dial you own, per action.
- Acts on the Facebook account you connected, under a credential you can withdraw from Facebook’s own settings.
- Shows you the thread a draft answers, before you approve it.
- Starts every action where Facebook’s own rules put it.
- Names the rule you are crossing, and the account risk, before it saves a looser dial — and records the change as yours.
FAQ
Facebook, answered plainly
A Page you manage. Authorisation enumerates your Pages, you choose one, and the connector stores that Page’s access token — so every post and reply goes out as the Page rather than under your own name. Remove it from Facebook’s business integrations and access ends immediately.
Each comment on a Page post becomes a drafted reply in your voice, attached to the post that prompted it. The Page engagement permission covers reading the thread and writing the answer, so you approve a reply in context rather than a sentence with no parent.
Page publishing and replies on your own comment threads run unattended once you set the cadence. Messenger replies start held for a human, because Meta treats automated messaging as engagement automation — and FounderReply names that term before it saves a change to the default.
Meta rejects the message. The connector surfaces that rejection as a failed action rather than retrying or working around it, because sending outside the window without an approved message tag is a policy violation, not a technical obstacle.
Keep reading
Instagram automationWhat the agent does on InstagramRead LinkedIn automationWhat the agent does on LinkedInRead Reddit automationWhat the agent does on RedditRead Social media automation complianceGuide — the platform rules behind the defaultsRead The social agentDiscovery, drafting and the approval queue in one placeRead All supported networksEvery network the agent works, and what it does on eachRead
Ready when you are
Connect Facebook and read the first drafts.
The free plan connects one account, and nothing is published to Facebook until you release it.
Free to start · Approval on by default · No card required