You cannot connect Instagram to FounderReply today: the Meta app is still in review, so the dashboard disables the button and the authorisation endpoint refuses. When it opens, it works through an Instagram Business account linked to a Facebook Page — publishing, replying to comments on your own posts, and messaging inside Meta’s 24-hour window.
You cannot connect Instagram to FounderReply today. Meta requires app review for every capability this connector uses — content publishing, comment management and messaging — before it works in production for anyone beyond a handful of test users. Until that review completes, connecting would produce a token that fails on the first write. The connect button is disabled in the dashboard and the authorisation endpoint refuses the request, so nothing on this page is available to switch on yet — on any plan.
Business accounts via Meta. Publish, reply on your own posts, DM in the 24-hour window.
Publishing to a Business account
Meta’s publishing API works for Instagram Business and Creator accounts linked to a Facebook Page — not for personal profiles.
The flow is a two-step container-then-publish call against the Graph API, which is why a post either appears complete or not at all.
Replies on your own posts only
The agent can answer comments left on your content. Commenting on someone else’s post has no Graph API endpoint and is switched off.
Comment management is a requested scope; there is simply no endpoint for commenting on media the account does not own, so the capability is marked unsupported.
DMs inside Meta’s 24-hour window
You may reply freely to someone for 24 hours after their last message. Outside that window Meta rejects the send, and the agent surfaces the refusal.
The window is enforced by Meta, not by us; the connector reports the rejection as a failed action rather than retrying into a policy violation.
The room
Where the conversation happens in the inbox
Instagram is a discovery surface with a private follow-up: people find a product in a feed and then ask about it in a message. That is why the useful automation there is answering comments and messages quickly rather than posting more — and why Meta wraps messaging in a 24-hour window in the first place.
Meta’s platform terms permit automated publishing of your own content but treat engagement automation — auto-commenting and auto-DMing other accounts — as grounds for restriction. The compliant shape is therefore narrow and clear: publish on a schedule, answer humans promptly, initiate nothing.
What good participation looks like on Instagram
Automate your own publishing, never your engagement with other accounts.
Answer inside the 24-hour window; do not build a flow that needs to message people outside it.
Do not automate follows, likes or comments on other accounts — that is the behaviour that gets accounts restricted.
Keep replies to your own comment threads specific; templated replies read as templated.
The ceiling
What may run unattended on Instagram
Two layers decide whether an action happens by itself: your autonomy dial, and a hard ceiling we impose per platform. The safer of the two always wins, so the dial can make things stricter and never looser. This table is generated from that ceiling.
The autonomy ceiling for each action on Instagram: what a new workspace ships with, and the most permissive setting allowed.
Action
Ships as
Most permissive allowed
Publish your own postOriginal content from your connected account
Waits for your approval
May run automatically
Reply on your own postsAnswering comments left on your content
Waits for your approval
May run automatically
Direct messagePrivate messages to a person
Waits for your approval
Waits for your approval
Comment on someone else’s postThe highest-risk action on every platform
No API on Instagram
No API on Instagram
Meta’s platform terms permit automated publishing of your own content but treat auto-DMing and auto-commenting on other accounts as engagement automation. Publishing and replies on your own posts may run unattended; DMs and comments on others are held for a human. These ceilings are already in the controller and apply the moment the platform opens.
What it asks for
Instagram authorises through Facebook Login against the Page the Business account is linked to, and every scope below needs Meta app review before it works in production.
Nothing here is a marketing paraphrase — it is the string the connect flow sends, copied from lib/connectors/instagram.ts.
No. Instagram is marked coming-soon in the platform registry, the dashboard shows it without a connect button, and the authorisation endpoint refuses the request. There is nothing to switch on and nothing here is sold as available.
Will it work with a personal Instagram account?
No. Meta’s publishing and messaging APIs are only available to Instagram Business and Creator accounts linked to a Facebook Page. A personal profile has no API surface at all, so converting the account is a prerequisite rather than a setting.
Can it comment on other accounts’ posts?
No. There is no Graph API endpoint for commenting on media you do not own, so the capability is switched off in the connector. Meta also treats automated commenting on other accounts as engagement automation, which risks restriction on its own.
What is the 24-hour messaging window?
Meta lets you send a free-form message only within 24 hours of a person’s last message to you. After that the API rejects the send unless you use an approved message tag. The connector surfaces that rejection instead of retrying around it.