On Bluesky
FounderReply connects Bluesky with your handle and an app password rather than an OAuth redirect, then drafts posts and replies for your approval. The AT Protocol API is free and its keyword search is public, so finding conversations costs nothing. Direct messages are not supported: Bluesky’s chat service sits off-protocol.
On Bluesky
Bluesky rewards the people who show up. The work is small and constant: write something most days, read the feed where your people talk, and answer the good threads while they are still moving.
Bluesky’s timeline runs on recency. A handle that posts a few times a week stays familiar to the people who follow it; a handle that posts monthly reads as a stranger every time. That cadence is yours to keep up.
Custom feeds collect the conversations your buyers already read. Somewhere in that scroll are the three posts a week where you have a real answer. Picking them out means reading everything else first.
A Bluesky thread has a short life. Answer inside the hour and the author reads you and often replies back. Answer the next morning and the thread has already scrolled past everyone who cared about it.
Bluesky, as it looks
The thread, the reply and the message — drawn as Bluesky draws them, with the agent's draft arriving in each one. What you see here is what lands in your approval queue.
Going out
The draft is written to fit Bluesky’s 300-character budget. You approve it, the Post button goes blue, and it appears in the timeline under your handle.
In the thread
The agent reads the thread, drafts an answer that belongs in it, and posts that reply on the thread line under the original post. The reply count moves.
Custom feeds
Your own feeds are watched alongside Following and Discover, so the posts worth answering surface from the room your buyers are already in.
The case
Bluesky is where a large part of the technical and startup audience moved, and it kept the things that made early social useful: chronological feeds, open follows, and a room small enough that the person you answer actually reads it. Showing up now is cheap.
A smaller room
Post volume per thread is low, so a considered answer sits near the top rather than far down a long list. The author sees it, often answers, and their followers see the exchange. That is the whole trade Bluesky offers a founder.
Feeds you can target
Anyone can build a feed, and people subscribe to the ones that match their work. Find the feed your buyers read, post the things that belong in it, and your account shows up in front of exactly that room every day.
They moved early
Developers, designers and early-stage founders were the first wave onto Bluesky and they stayed. If you sell to people who ship software, a large share of them read this network daily and talk about their work in public.
Handles are domains
A Bluesky handle can be your own domain, so the account reads as @yourcompany.com rather than as a username someone else might hold. It carries the same proof a website does, and it does that work in every reply you post.
Getting connected
Four steps, and the second one is the only place you do anything. The credential below is the literal artefact the connect flow uses — not a marketing paraphrase of it.
FounderReply acts on the account you sign in with, under a connection you authorise yourself and can withdraw again from Bluesky whenever you like. It never makes an account of its own.
There is no OAuth redirect and no developer app to register. You post a handle and an app password to the connect endpoint, and it mints a session.
POST /api/v1/connect/bluesky
{
"workspace_id": "ws_…",
"identifier": "you.bsky.social",
"app_password": "xxxx-xxxx-xxxx-xxxx"
}Discovery runs on that connection: it finds the Bluesky threads where you are a genuine answer and pulls the parent in with the draft, so you are approving a reply in context rather than a sentence with no thread attached. Reading is never gated.
Each action on Bluesky has its own level, and you can move any of them — including past where Bluesky’s own rules sit, once FounderReply has named the rule you are crossing and the account risk. Your setting is the one that applies, and every change is logged as yours.
Out of the box
One setting decides whether an action happens by itself: your own level for it, per network. Every action ships at what Bluesky's own rules allow, and you can move any of it — including past that line, once you have been told which rule it crosses. Read from the connector's capability flags and lib/autonomy.ts at render time.
| You start at | Bluesky’s own rules | |
|---|---|---|
| Publish your own postOriginal content from your connected account | Waits for your approval | Runs automatically |
| Reply on your own postsAnswering comments left on your content | Waits for your approval | Runs automatically |
| Comment on someone else’s postThe highest-risk action on every platform | Off by default | Waits for your approval |
Bluesky’s developer guidelines prohibit automated and bulk replies to other people. Publishing your own posts and replying on your own threads start unattended; commenting on strangers starts held for a human. Direct messages are not implemented at all.
The room
Bluesky is where a meaningful slice of the technical and startup audience moved, and its feeds are still small enough that a good reply is seen rather than buried. The trade is reach for signal: fewer people, far less noise per post, and a much higher chance that the person you answered actually reads it.
Bluesky’s developer guidelines restrict automated and bulk replies, and the culture is less tolerant of marketing patterns than the size of the network suggests. Custom feeds mean a bad pattern is visible to everyone following that feed, not just to your followers.
The gate
Bluesky is reached with App password (no OAuth), on the account you connected. The agent reads freely, drafts in your voice, and stops at your queue — and whether a given action keeps stopping is a dial you own, per action.
FAQ
Ready when you are
The free plan connects one account, and nothing is published to Bluesky until you release it.
Free to start · Approval on by default · No card required